Client: HYPERMART INNOVATION LAB

Participants: 6 pax (R&D team)
Duration: 6 hours
Focus: Innovation – Expanding Product Offerings the LEGO® Way

1. Welcome & Skill-Build Warm-Up
Duration: 30 min


Activity: Build “your morning shopping experience”


Purpose: Hands-on intro to LSP, metaphorical thinking, team comfort

2. Mapping Our Current Ecosystem
Duration: 45 min


Activity: Build a model of Hypermart’s current product ecosystem



Purpose:

• Identify what works, what’s outdated, and what’s missing from current offerings

• Highlight internal assumptions and hidden blind spots

3. Through the Customer’s Eyes
Duration: 1 hour


Activity: Build identities of underserved or overlooked customers



Purpose:

• Uncover unmet needs

• Use trend cards/future scenarios to provoke imagination

4. Incremental Innovation
Duration: 30 min


Activity: Build improved versions of current top-selling products/services



Purpose:

• Refine what’s working

• Add layers of value to elevate the customer experience

5. Disruptive Innovation
Duration: 45 min


Activity: Build a product/service that doesn’t exist in today’s market



Purpose:

• Push boundaries

• Invite bold thinking with “no rules” mindset

• Encourage team collaboration on wild ideas

• Empower team, they CAN and SHOULD have wild ideas

6. The Crown Jewel & Its Future
Duration: 1 hour



Activity:

• Build Hypermart’s “crown jewel” offering

• Extend it with complementary products/services

Purpose:

• Explore scalable innovation around proven successes

• Connect existing strengths with future growth

7. Retail Reimagined: The Personal Commitment
Duration: 30 min


Activity: Build a landscape of future retail + personal commitment



Purpose:

• Share individual insights and contributions

• Visualize shared vision and next steps

• See a landscape of visions and their connection with each other

OUTCOMES

• A shared map of current and future customer needs

• Models of potential product and service expansions

• Bold disruptive concepts and practical improvements

• Clarity on Hypermart’s unique “crown jewel”

• Personal ownership and team alignment on next steps

• A creative breakthrough mindset embedded in the team