Client: Start-up company - Digital Product
Participants: 3 pax (founders)
Duration: 2 half days
Focus: Business Plan utilizing Business Model Canvas and LEGO® SERIOUS PLAY®

1. Success
Duration: 10 min
Activity: Build “success in your playbook”

Purpose:



• Identify vision



• Align on what success means in terms of product and user impact

2. Identity of a Durable Product
Duration: 1 hour
Activity: Map value-added product features

Purpose:



• Define what makes the product usable, lovable, and durable



• Understand emotional vs functional value

3. Partners
Duration: 20 min
Activity: Build existing and future partners

Purpose:



• Identify collaborators, agents, operators



• Map out team structure and human resource needs

4. Key Activities
Duration: 1 hour
Activity: Build “Your Monday Morning Meeting”

Purpose:



• Clarify weekly priorities



• Align on activities that lead to product traction and business growth

5. Key Resources
Duration: 45 min
Activity: Build your key assets

Purpose:



• Visualize core assets: talent, tech, tools, IP



• Clarify what's needed to execute and scale

6. Value Proposition
Duration: 45 min
Activity: What problem are we solving?

Purpose:



• Discover the “one silver bullet” pitch



• Align on real user pain points

7. Customer Relationships
Duration: 30 min
Activity: Build your relationship lifecycle

Purpose:



• Define how you build trust, loyalty, and referrals



• Explore onboarding, support, feedback loops

8. Channels
Duration: 30 min
Activity: Where do you show up in your customer’s life?

Purpose:



• Explore discovery, usage, and retention channels



• Clarify online/offline touchpoints

9. Customer Segments
Duration: 45 min
Activity: Build your most important customer

Purpose:



• Define and prioritize target segments



• Explore motivations, behaviors, and needs

10. Cost Structure
Duration: 1 hour
Activity: How much will this cost?

Purpose:



• Build a realistic operating cost structure



• Clarify resource allocation



• Ensure accountability to investors

11. Revenue Streams
Duration: 45 min
Activity: How do we make money (now and later)?

Purpose:



• Identify pricing strategy and monetization model



• Build short and long-term revenue paths



• Validate business sustainability

OUTCOME:

Solid business model to present to partners and prospective investors