THE HISTORY OF LEGO® SERIOUS PLAY®
THE HISTORY OF LEGO® SERIOUS PLAY®
THE HISTORY OF LEGO® SERIOUS PLAY®
THE HISTORY OF LEGO® SERIOUS PLAY®
In the late 1990s, the LEGO Group faced declining profits and rising competition, prompting then-CEO Kirk Kristiansen to seek innovative approaches to business strategy. This led to the development of LEGO SERIOUS PLAY (LSP), with Robert Rasmussen designing a hands-on methodology that used LEGO bricks to unlock team creativity, improve communication, and solve complex problems.
Per Kristiansen later played a key role in globalizing LSP by co-developing the open-source model and training facilitators worldwide. His efforts made LSP a widely adopted tool for businesses, education, and organizations looking to foster collaboration, alignment, and creative problem-solving.
In the late 1990s, the LEGO Group faced declining profits and rising competition, prompting then-CEO Kirk Kristiansen to seek innovative approaches to business strategy. This led to the development of LEGO SERIOUS PLAY (LSP), with Robert Rasmussen designing a hands-on methodology that used LEGO bricks to unlock team creativity, improve communication, and solve complex problems.
Per Kristiansen later played a key role in globalizing LSP by co-developing the open-source model and training facilitators worldwide. His efforts made LSP a widely adopted tool for businesses, education, and organizations looking to foster collaboration, alignment, and creative problem-solving.
In the late 1990s, the LEGO Group faced declining profits and rising competition, prompting then-CEO Kirk Kristiansen to seek innovative approaches to business strategy. This led to the development of LEGO SERIOUS PLAY (LSP), with Robert Rasmussen designing a hands-on methodology that used LEGO bricks to unlock team creativity, improve communication, and solve complex problems.
Per Kristiansen later played a key role in globalizing LSP by co-developing the open-source model and training facilitators worldwide. His efforts made LSP a widely adopted tool for businesses, education, and organizations looking to foster collaboration, alignment, and creative problem-solving.
CONSTRUCTIVISM
CONSTRUCTIONISM
THEORY
CONSTRUCTIVISM
CONSTRUCTIONISM
THEORY
CONSTRUCTIVISM
CONSTRUCTIONISM
THEORY
CONSTRUCTIVISM
CONSTRUCTIONISM
THEORY
The core method of LEGO® SERIOUS PLAY® is grounded in constructivism and constructionism, learning theories that emphasize the active role of individuals in constructing meaning. Constructivism (Piaget) asserts that knowledge is built through personal experience, while constructionism (Papert) highlights that learning deepens when people create physical representations of their thoughts. LSP leverages these theories by engaging participants in building models with LEGO bricks to explore ideas and solve problems. Central to this is the power of hand knowledge—the concept that our hands “know” things the brain alone may not access. By building, participants unlock tacit knowledge, surface insights, and enhance group understanding through shared storytelling and reflection.
The core method of LEGO® SERIOUS PLAY® is grounded in constructivism and constructionism, learning theories that emphasize the active role of individuals in constructing meaning. Constructivism (Piaget) asserts that knowledge is built through personal experience, while constructionism (Papert) highlights that learning deepens when people create physical representations of their thoughts. LSP leverages these theories by engaging participants in building models with LEGO bricks to explore ideas and solve problems. Central to this is the power of hand knowledge—the concept that our hands “know” things the brain alone may not access. By building, participants unlock tacit knowledge, surface insights, and enhance group understanding through shared storytelling and reflection.
The core method of LEGO® SERIOUS PLAY® is grounded in constructivism and constructionism, learning theories that emphasize the active role of individuals in constructing meaning. Constructivism (Piaget) asserts that knowledge is built through personal experience, while constructionism (Papert) highlights that learning deepens when people create physical representations of their thoughts. LSP leverages these theories by engaging participants in building models with LEGO bricks to explore ideas and solve problems. Central to this is the power of hand knowledge—the concept that our hands “know” things the brain alone may not access. By building, participants unlock tacit knowledge, surface insights, and enhance group understanding through shared storytelling and reflection.
THE
WORKSHOP
THE
WORKSHOP
THE
WORKSHOP
THE
WORKSHOP
A LEGO® SERIOUS PLAY® workshop follows a structured process led by a trained facilitator. Participants are guided through a series of challenges where they build models using LEGO bricks to represent their thoughts, ideas, or experiences. Each person shares the meaning of their model with the group, promoting open dialogue and deeper understanding. The method ensures everyone contributes equally, unlocking diverse perspectives. Through cycles of building, sharing, and reflecting, the group collaboratively explores complex issues, aligns on shared goals, and co-creates solutions in a highly engaging and inclusive environment. All workshops are bespoke and customized to our client’s organizational current challenges.
A LEGO® SERIOUS PLAY® workshop follows a structured process led by a trained facilitator. Participants are guided through a series of challenges where they build models using LEGO bricks to represent their thoughts, ideas, or experiences. Each person shares the meaning of their model with the group, promoting open dialogue and deeper understanding. The method ensures everyone contributes equally, unlocking diverse perspectives. Through cycles of building, sharing, and reflecting, the group collaboratively explores complex issues, aligns on shared goals, and co-creates solutions in a highly engaging and inclusive environment. All workshops are bespoke and customized to our client’s organizational current challenges.
A LEGO® SERIOUS PLAY® workshop follows a structured process led by a trained facilitator. Participants are guided through a series of challenges where they build models using LEGO bricks to represent their thoughts, ideas, or experiences. Each person shares the meaning of their model with the group, promoting open dialogue and deeper understanding. The method ensures everyone contributes equally, unlocking diverse perspectives. Through cycles of building, sharing, and reflecting, the group collaboratively explores complex issues, aligns on shared goals, and co-creates solutions in a highly engaging and inclusive environment. All workshops are bespoke and customized to our client’s organizational current challenges.
CONTACT
BRICKS MATTER © 2025 RIGHTS RESERVED | NOT AFFILIATED WITH, ENDORSED, NOR SPONSORED BY THE LEGO® GROUP
CONTACT
BRICKS MATTER © 2025 RIGHTS RESERVED | NOT AFFILIATED WITH, ENDORSED, NOR SPONSORED BY THE LEGO® GROUP
CONTACT
BRICKS MATTER © 2025 RIGHTS RESERVED | NOT AFFILIATED WITH, ENDORSED, NOR SPONSORED BY THE LEGO® GROUP
CONTACT
BRICKS MATTER © 2025 RIGHTS RESERVED | NOT AFFILIATED WITH, ENDORSED, NOR SPONSORED BY THE LEGO® GROUP